The Case For Being Brave
Jul 1, 2025
18m
Members Only
Social Media Marketing
About this video
With Zander Mills, Corporate Communication Manager, South Yorkshire Fire & Rescue. Zander’s session covers why bold, emotionally charged storytelling is essential for life-saving fire-safety messages. Highlights: Fortune favours the brave: Cut-through saves lives; blandness costs them. Serious ≠ sombre: Pets and music make safety messages relatable. Live your values: Public stances deepen audience trust and staff pride. Aim high, accept imperfection: Even a No. 41 charity single raised national awareness.